Many small businesses start with a Facebook page or an Instagram account, and that's a great first step. But at some point every business owner asks: "Do I really need a website too?" Here's an honest look at what each one does well, and why the strongest businesses use both.
What social media does well
- Discovery: people can find you through shares, hashtags and recommendations.
- Staying in touch: regular posts keep you in front of past customers.
- Showing personality: behind-the-scenes photos, reels and stories build trust.
- Free to start: you can set up a page in minutes.
Where social media falls short
You don't own it
The platform decides who sees your posts, can change its rules overnight and can even suspend accounts. Your website is yours.
It's weak on Google
When someone searches "bakery in Markham" or "accountant near me", Google mostly shows websites and Google Business Profiles. A social page alone rarely ranks for these high-intent searches.
It's hard to find information
Prices, services, hours and policies get buried in old posts. A website organizes everything so customers can decide quickly.
It can look less established
Many customers check for a website before buying or booking. No website can make a business look temporary.
What a website does that social can't
- Ranks on Google for the services and areas you want.
- Turns visitors into leads with contact forms, booking, ordering and WhatsApp.
- Gives you a professional email like hello@yourbusiness.ca.
- Lets you track results with Google Analytics.
- Works 24/7 to answer questions and take enquiries.
The best approach: use them together
Think of social media as the front window and your website as the shop. Social media gets attention; your website closes the deal.
- Put your website link in every social profile bio.
- Share blog posts, offers and portfolio pieces from your website on social media.
- Show your Facebook and Instagram links on your website so visitors can follow you.
- Use your website's contact form and WhatsApp button to capture leads from social traffic.
Signs it's time to get a website
- Customers keep asking the same questions about prices or hours.
- You want to appear when people search on Google.
- You want online bookings, orders or payments.
- You're running ads and need a page to send people to.
- Competitors with websites are winning customers you should get.
If two or more of these sound familiar, a simple website will likely pay for itself quickly.
Frequently asked questions
Can I run my business with only a Facebook or Instagram page?
You can start that way, but you depend on the platform's rules and algorithm, you don't appear well in Google searches, and many customers see a business without a website as less established.
Should I spend more on my website or on social media?
They do different jobs. Social media helps people discover you and stay in touch; your website turns that interest into calls, bookings and sales. Most small businesses need a solid website first, then use social media to send people to it.
What is the cheapest way to get a professional website?
A monthly plan avoids a large upfront cost. Our plans start at $14.99 CAD/month for a 5-page responsive website with SSL, contact form, Google Map, WhatsApp and social media integration.
Six Side Media is a Markham-based team with 12+ years of experience helping businesses across Toronto and Canada grow online. Get a free consultation and a clear plan for your project.
